All Search Engines Are Unique.
One of the most crucial things about search engines is that they are all different. The techniques they use to determine the relevancy of your site to a particular search term are called algorithms and each search engine uses a different algorithm. Google is by far the most popular search engine with more than three quarters of all Internet searches completed on Google pages and search boxes. This means it is important to primarily optimize your pages to be listed on Google search results, however, that still leaves millions of searches a day on other search engines and it is advantageous to optimize your site for other search engines as well.
How A Search Engine Ranks Your Site.
Algorithms change on a regular basis and as a company executive or a Webmaster of a popular site it is unlikely that you will have the time or the expertise to stay ahead of these changes. Because Search Engine Optimization is our area of expertise we are always aware of the latest changes and the most successful techniques used. This ensures that by using Square One to manage your website marketing campaign you are left to manage the core areas of your business.
Search Engine Submission.
Before your website even shows on search result pages you need to ensure that you get seen by the search engine bots. In order to do this you should obviously ensure that the site is optimized to match the search engine requirements and once this is done you will need to submit your website to the search engines. There are literally hundreds, if not thousands, of viable search engines. Knowing the most effective search engines and subsequently submitting your site to those search engines can be an arduous task. We have already done the research and we regularly check for new search engines and the best techniques to submit to them.
A Link Popularity Campaign Shows You Are Popular.
A good link popularity campaign will necessitate contacting thousands of webmasters to receive links to your site. Again, this is a long process, but it is one that we can complete effectively on your behalf. We will contact the appropriate websites and request a link to your website be placed on their pages. For many search terms it is necessary to get thousands of links for a link popularity campaign to be truly effective.
Website Redesign
In some cases it may be necessary to redesign your website. Once the search engines send a spider or a bot to your site, they need to be able to easily navigate around the site and must be able to see all of the relevant information contained in the pages. A poorly designed website may look effective to visitors but if the search engines can not take the information they need from your pages then you will receive no search engine traffic whatsoever.
