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October 13th, 2010

Data doesn't have to be a turn off

Just as Justin Timberlake brought ‘sexy back’, it’s my goal to try to do the same with your Analytics, or at least attempt it!  Analytics can be exciting and insightful or depressing and uninspiring, depending on how the data is interpreted and by whom. The biggest challenge facing SEO analysts can be in rendering the data for everyone else and going beyond observing basic metrics, sticking their necks out by making bold decisions about website changes. So, let’s look at some common scenarios we run into in digging into Analytics, provide some tips on navigating through your website data and how to effectively make decisions on actions to take.

Too much data leads people to switch off, so what matters?

When logging into Analytics, the first thing you see is your dashboard and most likely just look at the first report or two and in most cases they will be the default reports that are not tuned to your site. Start to decide what matters to you about your site like particular pages, goals, traffic sources, mobile visits, visits from a certain state any thing that relates to your target audience and most important services you offer. Then you can build out a dashboard that helps you paint a better picture of how your target audience interacts with your site.

Here are 10 typical reports that I like to see on dashboard:

Search Engine Traffic Sources – This is key to tracking your organic SEO efforts; Non-Branded Keyword Traffic - This will demonstrate your site’s reach and success of attracting new visitors; Referring Site Traffic Sources - This will help you measure the effectiveness of various back links and offline efforts; Top Landing Pages - This will tell you which pages are performing well and which need some help; Goal Conversions - Always set up goals like form submissions as primary measures and set up engagement goals as secondary measurements; New vs. Returning Visitors - This will help you understand the stickiness of the site and balance your efforts between reach and engagement; Top Exit Pages - Watch out for leaky pages, but keep in mind some pages like contact pages always have high exit rates; Pay per Click Traffic - If you pay for ads, make sure they are performing or drop them before you waste money; Map Overlay by Target State - This helps if you have a specific geographic audience and keyword targeting; Keyword Visits looking at at least 3 pages – Understand what makes your best visitors tick; look after this audience segment.

Falling into a Data Trap: When to panic and when not to?

Mind the Data Trap!

It’s easy to state that a metric is up or down, which in some cases is all that’s needed, but that won’t always be enough to make a good decision about your site. It can sometimes even lead to a knee jerk decision based on a single metric.

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November 16th, 2009

A pay per click search engine is a search engine you pay to have your site listed. When someone clicks on your ad, you are billed for the “click”.

Don’t let this scare you though; you may actually get started with pay per clicks for free. If you are an affiliate, pay per clicks are the fastest way to get started in business. You can start earning money in as little as 15 minutes of posting your ad.

Before you get started though, you need to do a little homework. Get this part right, and you’ll earn more money.

1. Choose a product to market.

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November 13th, 2009

Internet Marketing, on hearing this word, instantly one thinks of search engine optimization and pay per click. There are so many people earning millions just sitting at home or office through clickbank. The advertisements posted make a great difference. For the advertisements to be clicked, the power words are the most important. There are some words, which most of the people search for like how to earn money, how to win, make money online, top secrets and discover how to earn, live etc. etc.

These are the few words or sentences which draw the public to click on the advertisements. These are some example words to drive more traffic to your site and advertisements and to strive in this modern trend of CPA network. We have to create an interest in the person who is reading or searching. We have draw his attention to click our site and advertisement, only then we can maintain the traffic required for earning the required money. The offers placed in the advertised should naturally make the person click on the advertisement. The traffic is generated very fast if the proper key words are used. To get the best and famous keyword pay per click can be used to find out the product which is most likely to be sold effectively.

If pay per click is not used it becomes a very difficult job getting a good traffic using search engine optimization. The contents which are added in the sites make a lot of difference; make sure that most of the important keywords or power words are displayed in the content, so that the person searching clicks on them. The site has to be put forward to different famous search engines to attract traffic. Pay per click and SEO are interlinked, because only after you use pay per click do you realize which keywords and products are famous and later on use them in your search engine optimization to earn money. People who want to work from home can earn many dollars with a little planning and effort.

Beautiful reviews and product reviews can be displayed so that it increases your traffic and sale. Product reviews surely helps in increasing the sale of the product marginally very well, so they are a must and very important. To do the best in the online marketing industry the correct usage of both pay per click and search engine optimization are very vital. It becomes very important that we get a good knowledge of how to combine both and make millions; commission blueprint helps a lot of people by educating them on how to earn a hefty amount.

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November 11th, 2009

Many people do anything and everything to get traffic to their website. But what are actually the best ways to get traffic to your website? Well, I decided to narrow it down to two strategies: SEO and PPC. People tend to use one or the other, but throughout this article I want to discuss the benefits of both and why you should use both methods to your advantage.

Lets kick things off with SEO…

When building the pages of your website, you must choose targeted keywords that represents your website’s theme (remember to make sure your keyword appears high on the page, preferably within the first 100 characters=97the spiders love it). Search engine optimization is the way you present those keywords to all the search engines. With seo, you are basically optimizing your pages to make sure that all the search engines know what your pages are about (optimizing your pages also ensures that you will be listed as high as possible on the search results pages for your keywords). Since we want to optimize our pages so that the search engines can find our keywords easier and faster, we must write pages that include the following:

*      Keywords in all of the title/meta tags

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November 10th, 2009

Pay per click advertising is a way to market if you are trying to market a product or service, and it is also a great way to make money if you own a website.

If you have a website or a popular blog, pay per click advertising could really benefit you well monetarily. If you have a lot of website traffic on your web page, pay per click is a good way to generate revenue. Advertisers can place their ads on your page, and whenever someone clicks on the ad, you get compensated for the click. Some pay per click advertisers even give you a percentage of the money if someone clicks on the ad and buy a product.

This isn’t the best option for someone who has a website with little traffic because the point is to have as many clicks on the ads as possible. However, if you have a busy website or blog with a lot of consistent visitors daily, pay per click is a feature that can be added for no fee and which can provide a good chance to earn more money.

This is a great option for advertisers as well because if an advertiser markets their product through pay per click, the advertiser can search and find the busy websites which do generate a lot of traffic. When a website generates a lot of traffic and the marketer’s advertisements are on that website, there is a better chance of their advertisement to be seen and clicked on.

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November 6th, 2009

What is “Pay-Per Click”? “Pay-Per Click”, is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In “Pay-Per Click” advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called “Pay-Per Click”.

Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The “Pay-Per Click” advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on “Pay-Per Click” advertising. The usual search engine optimization can take weeks or even months to produce results. “Pay-Per Click” advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

“Pay-Per Click” advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.

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November 5th, 2009

If I would have to choose one thing among the best strategies for success in an online business, then it would have to be pay-per-click advertising.

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November 4th, 2009

Can pay per click (PPC) advertising help boost the success of your business? According to the many entrepreneurs who have earned significant amounts of money at the venture, the answer is a resounding yes. However, it is important to point out that such success is not achieved in a random manner. Careful planning is required on all stages of the PPC campaign. This is an undeniable truth: proper organization and planning is often the key to gaining desirable results from your PPC venture.

There are a number of factors that go into the proper planning of a pay per click campaign. The prime factor among all campaigns is clearly presenting what you are selling and promoting. Sometimes, “selling everything” is not the right approach for a successful ad strategy. For example, a health food store with hundreds of products can not effective devise a pay per click campaign that promotes each individual item separately. Instead, it would be better to promote the sale of the products under the banner or improving health, acquiring nutritional products at low costs, or delivering a source for hard to find supplements. In short, part of your pay per click planning can involve devising a broad internet marketing strategy designed to appeal to a large variety of consumers.

Understanding what you want to get out of your pay per click ad campaign is also necessary for its success. The goal “to make money” is fine but is it certainly a broad one. A much better goal would be something along the lines of defining your target income for the duration of the campaign. This could be further broken down into quarterly, weekly, or monthly goals. What is the benefit of this? It provides the pay per click marketer with a clear idea of what to achieve and in what timeframe to achieve it. Such focus often contributes to increased odds of success.

There are two other components that tie into this notion of defining goals by timeframes. The first is to properly define start points and end points for the campaign. No, this does not mean that once the campaign is over you will never launch another one. Your campaigns can be perpetual and open ended. However, you do need to devise a specific time commitment to a campaign in order to properly evaluate its success or failure. This will allow you to maximize your conversion rates and staying well within your established budget.

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November 3rd, 2009

When people hear about internet marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site’s profile. However, budgetary constraints often make this impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. In this case, it’s usually better to focus on one or the other. But which is best for you?

Organic Search Engine Optimization

Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Click

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October 30th, 2009

This article discusses paying other websites for the privilege of sending people to your website.

Note that Pay Per Click (PPC) the process of paying the search engines to list a sponsored link to your website in search engine results is such a large topic that it has it’s own article on this Website.

Now you may feel some reluctance to pay for advertising, and like any expense you should ensure it’s relevant and worthwhile to what you are trying to achieve.

It’s also critical that when paying for web traffic that you ensure you know your statistics.

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