AIGA Vermont Event Recap: SEO Tips for Website Owners & DesignersLast week I participated in a panel discussion about SEO hosted by AIGA Vermont, the VT chapter of the national organization for design professionals. Together with my counterparts at Green Mountain Coffee Roasters and Gardener’s Supply, Tom Funk and Joe McHugh, we examined the topic “Designing with SEO in Mind,” sharing information about how to design a website that will look fantastic, attract search engines, and generate lots of targeted traffic to your website.
Many of the take-aways we shared with our audience of designers were, in fact, great advice for anyone with a website. It’s important to build a site ...
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8/10 consumers trust brands that offer reviews, especially if there are bad ones too!
Sounds like an odd thing to say but the reality is in the consumer-to-consumer marketplace, the truth surfaces about products, services, ideas, and companies. For instance, when looking at reviews for bed and breakfast options recently, some friends of mine showed up with a very bad review from a disgruntled customer. I wondered, how could this be? This place is gorgeous and the hosts warm and courteous. I wanted to find out from them what happened so I asked them. They had no idea about ...
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